Can you share about your background and upbringing? How has your journey led you to where you are today?
Twenty six years ago I came to the United States from Southeast Asia. My family moved to the US for only one reason: to provide good education for their children. I was fortunate to live in a household that accepted whatever choices I made, good or bad, throughout my career. I think the best part of my upbringing was NOT TO MEASURE SUCCESS IN HOW MUCH MONEY I MAKE and that actually allowed me to experiment and pivot through various professional and career choices to bring me where I am at today.
What is The Collective Conference and what inspired you to create it?
The Collective Conference was and always will be an extension of my personality. I love, LOVE being with people. Friends, or business associates, I’ve always believed in meeting with people and seeing them in person. Collective has allowed me to create a professional space to bring together the most exciting voices and people from Fashion. Food. and Travel.
What’s been one of the most significant obstacles you’ve overcome or are currently overcoming? And what lessons have you learned?
When you’re an immigrant, it adds layers of resistance to being accepted. I’ve always felt that I have to do more than anyone else is doing in order to prove myself. And this test continues even today. I’ve learned to accept this, but it can still be frustrating at times. My lesson: It’s okay if people don’t like me for who I am or what I do. I must be, and continue to be, who I am.
In your opinion, what’s one of the most vital aspects of building a successful brand?
Never ever stop thinking about the future. Think 3, 5, 10 years ahead. Think from a consumer’s perspective, think from a business perspective, and define your own success. Don’t compare BUT learn from others.
What are you most excited about sharing at this year’s conference?
Our focus this year is on the FUTURE! We will redefine success to embrace upcoming opportunities, create refreshed brand voices for attendees, and create business value propositions together based on new markets. This year’s conference is all about THINKING AHEAD! I am very excited to have some of the best brands and knowledge experts speaking at this year’s conference.
What books do you recommend most often?
“The Speed of Trust” by Stephen Covey. And also “The Power of Habit” by Charles Duhigg. They were first recommended to me by my husband (who’s an avid reader and collector of business books). These books have helped me understand the attitudes and behaviors of people I work with and those who consume our services.
Where do you go when you need to recharge?
Every day I try to stop working around 2pm for an hour to rejuvenate. It can be a simple cup of tea, a walk, or a quick workout sesh.
What is your favorite drink or food to make when you have people over to your house?
In the Summer, I love to make a drink with rose water, lemon, and mint with crushed ice. In the Winter, I make green tea with cardamom - it’s the best.
One thing I wish more people knew about is:
SUPPORT! I wish everyone understood the true meaning of support. We’re very driven by, “What’s in it for me” and that attitude has diminished the value of supporting someone without hoping for a return. We must understand SUPPORT is actually believing in and helping someone without expecting anything in return.
Quilters, if you’d like to join us, we’ll be at this year’s Collective Conference on October 20th in Los Angeles. This year’s theme is, 2019 & Beyond: Current and Future Trends in Fashion, Food, and Travel.
Some of the topics of conversation include: Hacking Your Future to Re-Define Success, Looking Beyond The Feed and Exploring Offline Consumer Connections, The Evolution of Storytelling, The Future of Social Media for Brands & Bloggers, How To Create Your Financial Vision, and Finding Balance in the Emerging Solopreneuer Landscape.
A few of the speakers: CALPAK, Hedley & Benett, Ban.do, With Love From Kat, Simply Spaced, Flour LA, Amuse Society, AFTERS, My Domaine, I am Rachel McCord, and more. Check out the full schedule here.
Ferial and her team are offering 30% off admission tickets to the Quilt community. To redeem your discounted ticket, use the code: QUILT30